Enter an Intelligent  Geodemographic Targeting Machine (IGTM)
 
 
- based on a simple idea of having many (e.g. a few hundred) different geodemographic classifications with systematically varying numbers of clusters (viz.. 5, 10, 15.. 50.. 100.. 500.. 1000)
- evaluate each in  terms of specific data and user targeting and performance measures
- delete unsafe classifications