PPT Slide
Other postcode data sources such as:
- share registers
- marketing research surveys
- CCJ’s and bad debt information
- Electoral Roll details on movers and attainers
- potentially DVLC
- potentially any and all remotely relevant data
Bung it all in and give it a Multivariate stir
Really the principal MISSING data relates to income
If census income data existed and was available then most targeting would use it